Since Tupac Shakur’s holographic resurrection at the Coachella Festival two weeks ago (April 15, 2012) it seems a lot of estates of dead rock stars and/or their families are expressing interest in resurrecting dead rock stars. It looks like the revolution is upon us.
The very life-like hologram of Shakur is causing not ripples through the concert touring industry but waves and who knows if those waves will turn into tidal waves. “Rolling Stone” magazine ran a poll asking readers who they would like to see in digital concert, and Jimi Hendrix won the poll with Jim Morrison coming in fifth. Since the Coachella Festival the family of Michael Jackson (or at least Michael’s brother Jackie) has expressed interest in a holographic Michael, as have the estates of Kurt Cobain and Elvis Presley; mysteriously one of the members of The Beatles has “expressed an interest” in a virtual Beatles reunion with a holographic George and John, and the estate of Jim Morrison is taking initial steps into investigating the possibility of a holographically resurrected Jim.
It seems that a holographic anybody is fairly cost effective. The Tupac hologram was created by Digital Domain who have created special effects for movies such as “Apollo 13” and while they haven’t released the exact amount the Tupac hologram is said to have cost under $100,000. That would be well within the budgets and justify the cost of virtual concert tours that would be virtually guaranteed to pull in millions of dollars! Whole new generations could say they saw Jimi Hendrix play “live” or The Doors with Jim Morrison.
A couple days after the Coachella Festival I wrote an article, “Will Jim Morrison Play with The Doors Again?”, asking fans if they would go to see The Doors play with Jim Morrison again. Most said yes, but just that short while ago it was an academic question. Every day that goes by it seems more bands and estates are expressing an interest, and I wouldn‘t be surprised that in the next few weeks we hear a definite announcement of a coming virtual tour of a dead rock star.
But how will fans react to their favorite star raised from the dead for profit? Fans of Kurt Cobain seem most vehement that Cobain would loathe the idea, but faced with the “reality” of Cobain in concert, would they go? Jim Morrison also had strong ideas of how his image was portrayed and he became disillusioned when the use of that image escaped him. How would he react to a hologram of himself? It seems the future is here and now.
Source for this article: The Sunday Express.
Originally published April 29, 2012.